Free Tool · D2C Growth
Your ROAS is lying to you.
A 4× ROAS can still lose money. Enter your real numbers — margin, shipping, RTO — and find the ROAS you actually need to break even.
Your numbers
Use one month of data. Results update as you type.
Add shipping & RTO
Optional, but this is where most Indian D2C brands lose the money they think they're making. Leave blank to skip.
What it actually means
Break-even ROAS is the number your ads must beat before a single rupee is profit.
Verdict
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Enter your numbers to see where you stand.
Gross ROAS
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What Ads Manager shows you
Break-even ROAS
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What you actually need
Net profit
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After ad spend & costs
Profit on ad spend
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Real return per ₹1 spent
CAC
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Cost to acquire one customer
Profit per order
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After everything
How break-even ROAS works. At 40% margin you keep ₹40 of every ₹100 in revenue, so you need 2.5× just to cover ad spend. Add 20% RTO and ₹80 shipping and that number climbs fast — which is why brands with a "good" 3× ROAS still end the month down.
Below break-even? It's usually fixable.
Most accounts are leaking in the same three places: structure, creative, and tracking. Send me your numbers and I'll tell you which one is costing you the most — free, no pitch.